Engaging with customers is one of the top priorities for most businesses including startups. This is because this it is the only way to achieve your business goals.
There are various mediums to outreach customers and get them aware of the useful information related to your products or services such as email marketing and social media. However, the one which we have seen becoming immensely popular among the marketers is SMS marketing.
You have to give credit to the mobile phones revolution around the world which allows everyone to have ready access to the marketing messages of businesses. There are so many reasons why people feel more engaged with SMS marketing as compared to email and other means of marketing.
This article will address some of them with some interesting and lesser known facts and figures.
1. SMS Marketing Enjoys Greater Open and Read Percentage:
This is undoubtedly the first and most important reason why marketers are giving preference to SMS marketing over other marketing platforms. The customer actually enjoys receiving SMS. You will clearly understand the fact that the 97% people open and read their SMS within 5 minutes of their delivery. This is an astonishing figure and also far better than email marketing (38%) and social media marketing (25%). This clearly shows that SMS is the quickest and most immediate marketing platform available to marketers. It is just like a direct communication platform with the customers, and it will increase the chances of them a purchase.
2. Instant Feedback From The Customers:
Various researches have already shown that more than 50% of customers give their valuable feedback about the SMS they receive. It has also been shown that marketers are getting an instant response to their messages within around 4 minutes of the delivery. It is a well known fact that customers feedback is very important to businesses It makes it possible for them to learn more about the likes and preferences of the customers and make plans and strategies accordingly.
3. High Call To Action Rates:
SMS has a better conversion rate than any other medium of marketing. People also find it more suitable to respond to text messages. 75% of customers make up their mind to make a purchasing decision after reading SMS related to the product or service. Today a large number of people own a mobile phone which means that SMS has wide reach. Around 3 trillion messages are sent every year.
4. SMS Marketing is Useful for Branding:
SMS marketing is a perfect approach to connecting with customers – it helps a business tell its story, the types of the products and enterprises it offers, and helps it to convey the messages it needs to pass on to customers. With regards to SMS, a short message coupled with little creativity can go far in accumulating extraordinary customer engagement and eventually new customer generations.
“SMS has a better conversion rate than any other medium of marketing. ”
5. No Worry About the Spam Box:
With email marketing, spam messages are surely among the biggest thing to worry about, but you don’t need to think much about this in SMS marketing. Marketers do not have to remind customers to check their spam boxes just like in the email marketing. Even those who do not own smartphones could also receive text messages. This is the great thing about SMS marketing and makes it the most reliable and efficient tool for marketing to send out promotional messages.
6. Polls and Surveys:
Messages related to surveys and studies always attract more and more people. Marketers usually apply this method because people become more curious about this kind of interesting text messages and instantly respond to them. For example, if you are a restaurant owner, you can send a message to ask people “Which dish you like on our menu’? Please reply to this with the given options.” They will most likely respond with their choice, and chances get higher that they will visit your restaurant to eat that dish it their option is the most voted for. This strategy will most likely bring them closer to you and your product.
These are some of the main reasons for why people are engaging more with this new form of marketing. If you are still unaware of SMS marketing and still using other older ways of marketing but not getting the results, then you need to consider to start using SMS Marketing as soon as possible for better returns.
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Bukky Adelaja is the founder and CEO of YouthVation.com. Bukky is passionate about building a community of young people who have a desire to be successful in their career, in life and are looking to become better versions of themselves through self development.
Danish Wadhwa is a Digital Marketing & Branding Professional who helps startups and businesses in sales conversion optimization. His drive, passion, and analytical mind enabled his successful foray into the arena of Marketing & Sales Automation.