Whether you run an offline store or an online business, the main objective is selling your services or products to earn profit. However, sometimes you may feel a little immobile in your marketing efforts. This is where you need to boost up your business with the help of some innovative as well as powerful marketing strategies, by placing special attention on some of the most important marketing elements like e-mail, SEO, social media, content, etc. This article seeks to enlighten you with some fresh ideas to make more sales and thus inspire you to achieve the results that you are actually looking for.
- Social Networks:
The growth of e-mail marketing and social media platforms, such as Twitter, Instagram, Facebook, YouTube, or LinkedIn has led to these increasingly becoming some of the best ways to build and promote your brand and produce more sales. You can even use social media to engage in conversations as well as in sharing your product or service information. Simultaneously, utilizing both e-mail and social marketing advantages, gives your marketing campaigns a two-pronged approach. Above all, be consistent and quickly reply to everyone who is reaching out to you through social media and be patient and consistent until you get the desired result.
- Mobile Marketing and Apps:
In today’s era of smartphones and tablets, you must follow a mobile marketing strategy with mobile-friendly websites. Nowadays, online mobile traffic has overtaken the desktop users, so without any mobile marketing strategy you can miss out many opportunities. Mobile marketing strategies include advertising on mobile apps, using QR codes, utilizing the advantages of Google Adwords mobile ad features or even native apps. Mobile apps are usually more interactive, faster, and serve as a robust two-way communication network. Apps can also allow businesses to get creative with loyalty programs, quality content or personalized offers.
- SEO Marketing Strategy:
SEO Marketing strategy means to optimize your business website to rank well in web searches, which that provides a means for your business to succeed. Having a business website is not enough. In addition, you need to make sure your business website is well structured and consists of relevant content to make it easy for your visitors and the search engines to find you. Improving the content and structure of your website with SEO strategies will surely help your business to grow and enhance its sales.
- Products Reviews and Discounts:
Research clearly suggests that products reviews enhance sales percentage at least 10% more than the products without any reviews. You can even send a follow-up e-mail to your customers asking for their feedback about the purchased product or service or you can offer some amount of discount on the next purchase on contributing their valuable reviews on any purchased products. For an online business, you can easily offer discounts or sales that not only increase your sales but also keeps loyal customers coming back again.
“Nowadays, online mobile traffic has overtaken the desktop users, so without any mobile marketing strategy you can miss out many opportunities.”
- Identify your business Influencers:
Always try to identify the topmost influencers in your business industry and try to connect with them on different social media platforms. Being a business professional, it is probable that you already follow these influencers and this could offer an opportunity to collaborate or partner with them in ways that could help you to expand your business. Always keep in mind that these influencers not only promote your brands or products but also act as a valuable resource to you. A successful marketing of your business by an influencer allows you to promote your business to the vast audience of your influencers, as well as you can also engage and get the attention of your own audience in the process.
- Add unique relevant content:
Creating unique as well as relevant content for your business website is also very important to boosting your business. For example, void copying and pasting of product description from different manufacturers, rather you can provide distinct online marketing friendly information on your business website for each of your products or services. In addition, you should also change or refresh your web content regularly so that your audience will keep coming back to your website. Most importantly, keep your web content short and to the point including easily accessible online sharing options. In addition, you can also even add contents with dedicated FAQs along with simple answers. This will help your business to gain customers’ appreciation.
- Opt for New Possibilities and focus on customers:
In these days of digital technologies, don’t just stick with old market strategies, always look for new possibilities. This will help and lead your business in the right direction. At the same time, you need to focus more on your customers’ demands. This would include sending them periodic newsletters just to keep your customers updated about your latest services or products. On special occasions like birthdays or anniversaries, you can set up automated e-mails to be sent to them offering them special gifts or deals. This not only improves your long-term relationship with your customers but also makes them feel appreciated.
It is important to experiment with the above-mentioned marketing strategies until you find the right ones that will help improve your business and achieve your goals.
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Bukky Adelaja is the founder and CEO of YouthVation.com. Bukky is passionate about building a community of young people who have a desire to be successful in their career, in life and are looking to become better versions of themselves through self development.
Lily Arnold is a SEO-specialist. She found her call in marketing and she is happy to share her experience with others. Lily is crazy about traveling. Her life motto is “The best way to find yourself is to lose yourself in the service of others.’